Reblog: HBR ‘Simplify Your Analytics Strategy’

July 3, 2015

Management

SARK7:

I often deal with companies interested in big data and analytics, but who are struggling to develop a strategy, especially the looming challenge of ‘where to start’.  This is good guidance on HBR on setting a foundation for your analytics strategy…

Originally posted at Harvard Business Review by Narendra Mulani on June 15, 2015

https://hbr.org/2015/06/simplify-your-analytics-strategy JUN15_15_124910394

“While the interests in analytics and resulting benefits are increasing by the day, some businesses are challenged by the complexity and confusion that analytics can generate. Companies can get stuck trying to analyze all that’s possible and all that they could do through analytics, when they should be taking that next step of recognizing what’s important and what they should be doing — for their customers, stakeholders, and employees. Discovering real business opportunities and achieving desired outcomes can be elusive.

To overcome this, companies should pursue a simpler path to uncovering the insight in their data and making insight-driven decisions that add value. Following are steps that we have seen work in a number of companies to simplify their analytics strategy and generate insight that leads to real outcomes…”

View the original article on HBR here:

https://hbr.org/2015/06/simplify-your-analytics-strategy

About SARK7

Scott Allen Mongeau (SARK7) is an INFORMS Certified Analytics Professional (CAP) and a Data Scientist in the Cybersecurity business unit at SAS Institute. Scott has over 20 years of experience in project-focused analytics functions in a range of industries, including IT, biotech, pharma, materials, insurance, law enforcement, financial services, and start-ups. Scott is a part-time PhD (ABD) researcher at Nyenrode Business University. He holds a Global Executive MBA (OneMBA) and Masters in Financial Management from Erasmus Rotterdam School of Management (RSM). He has a Certificate in Finance from University of California at Berkeley Extension, a MA in Communication from the University of Texas at Austin, and a Graduate Degree (GD) in Applied Information Systems Management from the Royal Melbourne Institute of Technology (RMIT). He holds a BPhil from Miami University of Ohio. Having lived and worked in a number of countries, Scott is a dual American (native) and Dutch citizen. He may be contacted at: webmaster@sark7.com All posts are copyright © 2015 SARK7 All external materials utilized imply no ownership rights and are presented purely for educational purposes.

View all posts by SARK7

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